Ilenia Herrera Lutz - "How HR Can Embrace and Accelerate Transforming and Scaling Companies"
Ilenia Herrera Lutz, Global Director of Talent Acquisition at Duck Creek Technologies, discusses the critical role of HR in scaling and transforming companies. She highlights HR’s ability to adapt strategies, nurture resilient cultures, and act as a strategic partner during challenges like the COVID-19 pandemic and digital transformation. Ilenia emphasizes how a strong employee experience drives innovation and attracts top talent while aligning capabilities with company goals. She also explores proactive HR leadership strategies, fostering shared vision among leaders, and evolving HR practices to sustain organizational growth.
EPISODE: Ilenia Herrera Lutz Global Director of Talent Acquisition @ Duck Creek Technologies How HR Can Embrace and Accelerate Transforming and Scaling Companies A Conversation with Ilenia Herrera Lutz 28
Ilenia Herrera Lutz, Global Director of Talent Acquisition at Duck Creek Technologies, discusses the critical role of HR in scaling and transforming companies. She highlights HR’s ability to adapt strategies, nurture resilient cultures, and act as a strategic partner during challenges like the COVID-19 pandemic and digital transformation. Ilenia emphasizes how a strong employee experience drives innovation and attracts top talent while aligning capabilities with company goals. She also explores proactive HR leadership strategies, fostering shared vision among leaders, and evolving HR practices to sustain organizational growth. Episode Description
Introduction to Ilenia Herrera Lutz (00:57) Full Podcast Episode (34:42) The Vital Role of HR in Business Scaling and Transformation (03:23) 1-10 Rating: Importance of HR in Managing Companies Through Transformation (02:03) Supporting Business Growth Through Transformative HR Strategies (03:10) Fostering Employee Experience for Innovation and Retention Success (03:59) HR as a Strategic Driver of Competitive Advantage (04:08) Harnessing HR and Accountability for Leadership Success (02:00) Creating Positive Employee Experiences Throughout the Entire Lifecycle (02:38) Embracing Proactivity and Resilience in HR Through Business Transformation (01:46) Connecting Culture and Employee Experience for Organizational Success (02:24) Focusing on the Company’s Vision to Build a Thriving Work Culture (05:52) Short - HR as a Strategic Driver of Competitive Advantage (00:29) Short - Focusing on the Company’s Vision to Build a Thriving Work Culture (00:56) Table of Contents
(00:57) Introduction to Ilenia Herrera Lutz “I am a strategic transformation enthusiast, and my specialty lies in joining teams that have experienced trauma, need better direction, and building or transforming functions or departments from the ground up.”
Full Episode “Regarding the current digital transformation and the AI aspect, I encourage HR leaders to take it on and own it. It will be an excellent opportunity to partner cross-functionally with the rest of the organization.”
1. HR as a Catalyst for Business Transformation 2. The Significance of Employee Experience 3. Leadership and the Culture Conundrum Full Episode: Topics Covered

(03:23) The Vital Role of HR in Business Scaling and Transformation “It’s important that we take a step back to understand the role of HR in organizations and the changes that have happened in the marketplace, including all the socio-political forces that are impacting corporations today.”
(02:03) 1-10 Rating: Importance of HR in Managing Companies Through Transformation “The importance of HR in helping companies manage through scaling and transformation is 15 out of 10 because HR will be the glue that holds all of these processes together—from organizational models and internal communication to retaining, growing, and upskilling employees, as well as managing compensation, benefits, and retention.”
“We need alignment and commitment from the top, not only to the strategic goals but also to all the work that supports them. It is important to approach this with the mentality that HR is no longer a siloed department, and I believe we have entered an era of absolute cross-functional collaboration.” (03:10) Supporting Business Growth Through Transformative HR Strategies
(03:59) Fostering Employee Experience for Innovation and Retention Success “You have to prioritize hiring the right person with the right skill set. However, this requires a strategic lens. You need clarity on where your organization is going, how your department fits into that picture, and how this role supports that impact.”
(04:08) HR as a Strategic Driver of Competitive Advantage “If you’re a CHRO, you are helping drive your organization to success and meet its goals. You are also tracking and measuring that, creating an advantage for your organization through strategic human capital, in which human resources play a critical role.”
(02:00) Harnessing HR and Accountability for Leadership Success “Lean into HR. At the end of the day, we touch all aspects of your employees' lives and their life cycle. We can help mitigate and prevent issues and manage some of the noise or nonproductive activities so leaders can focus on the core functions of their department.”
(02:38) Creating Positive Employee Experiences Throughout the Entire Lifecycle “You need to make sure that you’re truly nurturing the employee experience. The experience begins from the moment someone applies and continues through to when the person exits the organization. I think you succeed when the person leaving chooses to recommend your organization as a great place to work.”
(01:46) Embracing Proactivity and Resilience in HR Through Business Transformation “HR needs to be proactive and resilient. Change is not going away, and it’s been interesting to see this digital transformation accelerate so quickly. I think most CEOs and CHROs are clear that there will be significant impacts from these digital transformations on jobs and roles.”
(02:24) Connecting Culture and Employee Experience for Organizational Success “Your employee culture should be strategic and long-term. It’s your code of conduct that drives both day-to-day and long-term activities, and the employee experience should be based on that strategic culture.”
(05:52) Focusing on the Company’s Vision to Build a Thriving Work Culture “Companies need to push for a clear, crisp vision and a compelling business case for ‘why’. The younger generations are pushing for a holistic approach to organizations and their employee experience. More and more, they want to work for organizations whose mission and values align with their own.”
YOUTUBE SHORT: “If you’re a CHRO, you are helping drive your organization to success and meet its goals. You are also tracking and measuring that, creating an advantage for your organization through strategic human capital, in which human resources play a critical role.” - Ilenia Herrera Lutz

YOUTUBE SHORT: “Companies need to push for a clear, crisp vision and a compelling business case for ‘why’. The younger generations are pushing for a holistic approach to organizations and their employee experience. More and more, they want to work for organizations whose mission and values align with their own.” - Ilenia Herrera Lutz

Ilenia Herrera Lutz Ilenia Herrera Lutz, Global Director of Talent Acquisition at Duck Creek Technologies, discusses the critical role of HR in scaling and transforming companies. She highlights HR’s ability to adapt strategies, nurture resilient cultures, and act as a strategic partner during challenges like the COVID-19 pandemic and digital transformation. Ilenia emphasizes how a strong employee experience drives innovation and attracts top talent while aligning capabilities with company goals. She also explores proactive HR leadership strategies, fostering shared vision among leaders, and evolving HR practices to sustain organizational growth.
About Eastridge Established in 1972, Eastridge Workforce Solutions is an employee-owned provider of full-service talent acquisition and management solutions for companies globally. Eastridge provides a full range of solutions including professional / technical and industrial staffing. We also provide workforce management solutions such as employer of record, recruitment process outsourcing, as well as managed service provider programs. Our services are backed with Talient, a proprietary workforce technology that streamlines every step of managing your extended workforce.
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